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Where expertise & AI drive entrepreneurship
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Who are Armstrong Partners?
Philip Reynolds
Philip Reynolds
Managing Partner
Built & sold 500m€ company
A highly successful Entrepreneur with years of experience building a family owned Irish business to an Industry leader with revenues of €500m and operations in 9 different European Countries. Sold his Company in 2019 and has since invested to create Armstrong and the opportunity to support like minded Founders and Entrepreneurs.
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Niamh Flaherty
Niamh Flaherty
Partner
Expert in finance & sustainability
A seasoned strategist with a passion for sustainability, Niamh has driven business transformation and innovation across diverse industries, including Financial Services and the Food Industry.

As founder of Corc Impact, she empowers companies to meet the highest standards of social and environmental performance, transparency, and accountability. With deep expertise in sustainability, she helps companies navigate complex regulatory landscapes and achieve best in class certification.
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Balázs Bakos
Balázs Bakos
Partner
Tech innovator incl. Bertie
A visionary leader and co-founder of multiple groundbreaking tech startups, Balázs has over 25 years of dynamic experience in the software industry, spanning R&D, product innovation, and high-growth business ventures. At Nokia, he spearheaded global teams, driving cutting-edge solutions that transformed customer experiences and redefined industry standards. With 21 patents to his name and a proven track record of building high-performing, international teams, he has consistently turned ambitious ideas into market-leading software products.
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Bert Farrell
Bert Farrell
Partner
Supported 100s of founders
A dedicated startup coach and co-founder of Zoosh. He has spent over 20 years empowering founders to turn their ideas into growing Startups creating 100s of new jobs. With a tech background and hands-on experience from his time as an Accelerator Program Manager, he’s crafted impactful entrepreneur programs that help founders navigate the startup journey with confidence. Bert’s passion for founder success and commitment to entrepreneurship make him an unwavering ally for early-stage visionaries.
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Mervyn Graham
Mervyn Graham
Partner
Entrepreneur in various industries
A people-focused serial entrepreneur and technologist with over 20 years of experience in high-tech multinational leadership roles. Mervyn has been the driving force behind successful product and services portfolios in both established corporations and disruptive startups, and thrives on collaborating with creative minds to develop the next groundbreaking technology invention, product, or service.
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Meet Bertie
Bertie is the AI Powered Co-Pilot for your startup, built into our user-friendly dynamic platform, providing the ultimate Due Diligence map in real-time for Investor readiness.
It is available 24/7/365, designed to suit your schedule, unlike the traditional mentor approach.
Following 3 years of R&D, curated with knowledge, lived experiences, material and data specifically designed for Armstrong, Bertie is not open AI for Founders but the most powerful data-driven AI platform for Founder success.
Explore Bertie
What is our process?
At Armstrong Studio, we know that every founder’s journey is unique, but the path to building a successful startup has common milestones. That’s why we’ve designed our programmes to meet you where you are, whether you’re still validating your idea or ready to bring a product to market.
1
Ignite
1 week

Assess your current situation and identify the potential of your venture. Establish foundational elements and provide a clear overview to guide the future path.

2
Calibrate
3 months

Validate your business proposition, supported by experienced Armstrong partners, it helps refine your approach and achieve problem-solution fit.

3
Launch
6 months

Your business ideas show promise in addressing real market problems. Work towards product-market fit by developing your product and onboarding early adopters. Execute your vision and establish a solid foundation for growth.

We are not for everyone.
We are demanding.
We are impatient.
We want Success.
What's in it for Armstrong?
We partner with Founders who care more about the value of their shares than their shares. We are...
Co-founder
We are a co-founder of each Armstrong project from their very inception.
Investor
We invest in the riskiest phase of the Startup journey.
Our equity expectations in investee ventures are in the co-founder range of 25-33% fully diluted.
Build with Us
Let’s build something great together!
Ready to turn your idea into a reality? Apply to our Venture Development Program and take the first step towards building your B2B tech startup.
Apply for our program