Armstrong Studio | Meet Bertie

Meet Bertie

Your 24/7 AI Startup Co-Pilot

Welcome to Bertie, the AI-powered platform that turns your big ideas into thriving startups. Whether you’re developing a concept or launching your MVP, Bertie provides the tools, insights, and guidance you need to succeed from day one.

With AI-driven recommendations, you can make smart decisions, track progress, and focus on building your business, all while benefiting from the support of experienced Venture Partners and advisers who help you avoid common pitfalls.

Laptop showing Bertie platform with nordic light going in circles in the background.

Key Features

Tailored Venture Development, Just for You

Bertie’s Venture Development Board maps out each major area of your start-up—product development, market fit, customer acquisition, and fundraising. You’ll know what to focus on at each stage, with a structured yet flexible path tailored to your needs.

Seamless Collaboration with Your Team, Venture Partner & Advisers

Bertie’s collaboration tools let you communicate with your team, Venture Partners, advisers, and investors—all in one place. Whether brainstorming with co-founders or getting feedback, Bertie keeps interactions organised and focused on your goals.

Start Building Your Data Room from Day One

With Bertie, you build your Data Room from day one. Every document, market research, financial forecast, and pitch is stored and organised automatically, so you're always ready for investors—no last-minute chaos.

Real-Time Business Reporting and Insights

With so many moving parts, keeping track of your start-up’s progress can be a challenge. Bertie’s real-time reporting keeps you informed with insights and progress updates across all key areas—customer feedback, MVP progress, and financial milestones—so you know what’s working and what needs adjustment.

Execution Focus

Milestone tracking and feedback loops to help keep founders focused on delivering actionable results and validating their business proposition.

AI-Assisted Decision-Making

Bertie uses data-driven insights to help founders make informed decisions, from product development to market positioning.

Efficiency Meets Human Expertise

What sets Bertie apart is the combination of AI guidance with human expertise. As part of Armstrong Studio, Venture Partners provide strategic insights and personalised mentoring to ensure your journey is efficient and effective.

Human and AI
The Perfect Combination for Efficient Venture Building

The mix of Bertie’s 24/7 AI assistance and the hands-on support from Venture Partners helps:

Accelerate processes

Accelerate processes like market research and product iteration

Provide human mentorship

Provide human mentorship with personalised insights and real-world experience

Combine partners and AI

Combine both to help founders make better decisions and avoid common pitfalls

From Idea to MVP with Bertie

Pre-Accelerator

We help refine your idea, validate the problem-solution fit, and get you ready to pitch for investment.

Build Programme

In the Build Programme, Bertie helps you develop your MVP, find early customers, and prepare for funding. By the end, you’ll have a solid plan, real traction, and be ready to raise your first round.

Post-Build

Bertie stays with you post-MVP, helping fine-tune your product, grow your customer base, and prepare for future funding rounds.

Why Bertie

Starting a business is hard, but with Bertie, it doesn’t have to be lonely or overwhelming. Our mission is to make entrepreneurship accessible to everyone. With Bertie, you don’t need to be in a major city or have the right connections—just your idea, and we’ll help you build it.If your idea needs a pivot, Bertie helps you learn, adjust, and keep moving forward. Sometimes failing fast is the best step towards success.